Archiving – for safety and profit?

Media archiving

Taking stock of video

Video and film media archiving is more data hungry, but you can still store many hours of digital video footage on a single USB stick. For instance, an 8GB USB stick could contain up to six hours of standard definition video — the equivalent of eight DVCAM tapes!

These files could of course be stored on local servers or in the cloud and simply copied off when needed. However, for businesses and organisations with extensive media archives, that need to be accessed and utilised frequently, digitised media can also be incorporated into highly sophisticated digital asset management systems.

Whilst some companies can simply provide the digitisation part of this process, others will be able to manage the entire task for you including setting up bespoke asset management that can be accessed throughout your business network.

Media archiving for profit

All businesses have a story to tell – some going back generations – but much of this valuable marketing material can be trapped in old photos, negatives, slides, film or video. Using these assets within your – or your clients’ – marketing campaigns can be extremely valuable in helping you to position the business as being established and trusted.

Businesses often struggle to find interesting and engaging content to share on social media platforms and your old media archive might not be just interesting to you and those within your business. Properly described and tagged images – including information about dates, location, people and contents within the media – could be of great interest to a much wider audience. Who knows, you might have something in your media archives which has ‘viral’ potential!

Sharing your media archives wider still might also generate hard currency. Image database websites, such as Shutterstock enable you to freely upload your images and make them available to others to licence and use, on a fee-paying basis.

A growing number of agencies and libraries now handle video too. When creative agencies, designers or publishers are trying to portray a specific period in history they will often rely heavily on finding images within these libraries to help them achieve this – and will pay handsomely for their use.

Even if you don’t want to sell your content to others, services such as Vimeo offer extensive storage on some paid-for plans, so you can host your content there and reuse it, or share with clients, as and when you need to.

Next: Restoration and quality retention